Building a Super Coaching Business – How Easy Are You to Find?

I just discovered something pretty surprising. Coaches are HARD to connect with.

I do a weekly radio program on Exploding Your Business Results. I interview business owners, and business coaches who have found ways to multiply business results exponentially to share there discoveries with my listeners.

Now, here’s the surprising part. I’ve been calling and searching the internet for coaches to interview and here’s what I’ve found.

  • Most, when they do publish a phone number, don’t answer their phone.
  • They don’t return the voice mail I leave telling them I’m going to highlight them on my radio program in front of a lot of their prospective clients.
  • Even after finding coach websites about ½ of them don’t even have a telephone number, or an email address. Some of those do provide a signup for more information. Of course, I was trying to reach them to talk today, not several days from now. And about half of those signup pages crash, they don’t work. Of those that did work, most did not reply.
  • For a few that I did reach and asked about not having a phone number they typically answered, they didn’t want to be harassed from having put their phone number out for everyone to see on the internet. My response to that: “Obviously you don’t want their business!”
  • Out of the top 10 on Google for my city, NO ONE replied back. Well, that isn’t exactly true…since I have the #1 listing for Business Coaching. So, all of the rest didn’t reply.

On one hand that is disconcerting to realize that most of the coaches out there are giving “coaching” a bad name. On the other hand, as the only one responding to my phone, email, and on the top of Google that is comforting. I HAVE NO COMPETITION in my geographic region.

I did take another step. I contacted one of the coach clubs where coaches network, and where they have a website listing all of the coaches in the area. And left an email and voice mail saying that if they would let their members know, and have them call me I’d see that some of them got some visibility and airtime. Guess what? They didn’t call back, at least not for a couple of months when they got around to distributing it.

So, how easy are you to find? To connect with?

How fast do you respond to your calls and emails? I’ve found that interest drops inversely as the number of days squared. So, if it is 2 days, then they are about 1/4th as interested as before; in 3 days about 1/9th as interested. Past that…you missed the boat.

I know many coaches think that isn’t a problem. They believe that the interest will still be there. That isn’t true. Just think of it this way, if they were ready to buy when they called, within two days that has dropped to about a 1 in 4 chance and in 3 days 1 in 9. Everything is about increasing the probability of closing every opportunity. So, that 1 in 4 actually corresponds to the fact that IF you do business this way, you have just lost 75% of your clients for the year!!!!!

A SMALL change could increase the number of clients by 3-5 times easily. And this is ONLY one of the opportunities.