Are Your Content Writing Efforts More Painful Than a Visit to the Dentist?

It’s late at night. You’ve got a hot mug of dark roasted coffee by your side and an open Word (or Google docs?), document staring back at you from your computer (or tablet?), screen. You’ve been commissioned with writing some high-quality content for your company blog but are stumped as to where to begin.

We’ll, you’re in luck as that is the purpose of this article! I’ll try and give you some direction and structure to aid you in your content writing endeavours. Now, I’m sure your mind is racing back in time as you attempt to recall the steps your teacher gave you back in high school on how to write an effective composition.

Structure Your Content

The steps for good content writing for your blog are no different from writing on any other topic. Once you have your topic, you will need a strong introduction. From there, you need to provide a few relevant and interesting points in the ‘body’ part of the content and support each with relevant facts or information.

Supportive information can be gathered from statistics, quotes, articles on your topic or even from your own original thoughts and ideas. Once you have composed the body of your blog content, you then need to wrap everything up in a strong conclusion. Be sure to restate the main points you put forth in the body.

Starting Off Strong

So let’s look at the process before your fingers hit the keyboard or tap the screen. It’s important for you to know WHY you are writing the content. You need some direction if you are going to communicate your ideas effectively.

Many companies use blog content writing to help generate new leads and attract customers. By being the one entrusted with that task, you provide an integral link between your company and the customer. You are the one who informs the reader about the latest information relevant to them and why your company is their best choice. In this vein, it is imperative that you do your research and know exactly who you’ll be talking to and what their needs and interests are.

Writing Effectively

Once you know why you are writing, who you are writing to and what you’re writing about, you need to know HOW to write. The best approach is to make sure that what you write is simple, clear and makes sense. Once you have done your content writing, let a friend, colleague or family member read it. If you see a quizzical, confused look appear on their face, then you know you may need to go back to the keyboard and revamp.

Take a closer look based on the feedback you received and make sure that your thoughts flow smoothly from one idea to the next. Also check that you have clear sub-titles where appropriate to facilitate reading and understanding of each section. A good content writer will be able to present a topic to any audience and have that audience completely understand what is being conveyed.

Finishing Strongly

Our minds tend to remember the first and last things that go into them in any one situation. For this reason, you need to have a strong introduction but an equally strong conclusion. The reader needs to go away from your article or blog post remembering what it was about and the things they learned from it.

A good way to achieve this is to restate the things you mentioned in the body of your content. Be sure not to repeat what you have written but rather re-phrase the main points and show the reader how they can benefit from what you have written.

By doing this, you will ensure your content writing is effective and will be well received by your audience. The power of words is truly amazing and well worth the effort and practise necessary in order to become good at it. Keep your audience in mind, follow a structure and always remember that a great piece of content writing is the result of great editing and you’ll go far.